Tag Archives: Brilliant

Put Your Lovin’ Hand Out Baby.

9 Apr

Due to the fact that I’m a Revision3 fangirl, tuning in multiple times a week to catch Scam School, DiggNation & The Digg Reel, and, it turns out, just about anything that @bigepaz has a hand in producing, I have had to watch this commercial about 5 times per week, as Adidas is a Revision3 sponsor. It is attached to every show that is mentioned above.

I’m not complaining.

Quite the opposite, in fact.

I actually love this commercial. [Call me brainwashed, and a “sell out to the brand”, but seriously, one of my favorite articles of clothing is my old Adidas zip-up track jacket that I bought years ago. If you know me, you’ve seen me in it.]

Truly, these marketing people know what they’re doing. It’s simple, really. Get a house, fill it with people, some even famous, and party down in a “chic in the hills”, college frat style.

But I’ll argue that the ingenuity comes not only in the slow-mo, so that we can enjoy every sumptuous graphic presented to us, but in the choice of “Beggin‘”, by none other than Frankie Valli & The Four Seasons. It’s part throwback to a classier era of partying, or so we’d like to think, and part reference to Jersey Boys, which, if you’re an “in-the-know” kind of consumer, you’ll have already seen two Tony seasons ago.

Absolutely brilliant. I want an MBA so I can better contend with the brains behind this kind of beautiful, organized madness.

Full version of this commercial is available here.

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